SEO can be classified into two categories.
On-page SEO and Off-page SEO
Both are equally important for getting the desired results. On page is comparatively easy and requires the research work. Some time it involves the developer, designers, and even content writers to optimize the on-page factors. Whereas off-page is a continuous process that needs patience, communication and writing skills. It is a more statistical activity and measure the online success of any site.
The first step in SEO is to find out your keyword phrases. You should make a list of 3 to 5 keywords for each web page of site you need to optimize. There are several tools that can help you to pick the right keywords in your niche. Read more…
Every one needs back links to survive over the Internet. Sites that link back to us are like our friends. They help us to win the recognition among the ever increasing and challenging competitors. We are nothing without our friends. J
Here is the list of 10 ways to establish back links to your site.
1- Have a professional profile in social network sites like facebook, orkut, myspace etc. Join groups in your niche. Communicate with people. Listen to their problems and explain what you or your company can do for them. The new era of web is all about networking and communication.
2- Blogging has inspired marketers to touch the new limits. You can blog about the products or services you offer. Blogs are updated frequently and get SEs attention very easily. Bloggers exchange links to get the link juice. You can also be-friend with bloggers in your niche. Read more…
Why you need to check the duplication for your content?
Imagine, you have a website with valuable information and great flow of organic traffic and page rank juice. Now, how would you feel if some guy(s) start to steal your content and get the benefit from you while leaving you with the risk of Google’s content duplication penalty?
Situation can be critical if your content is considered copied by SE.
What could be done?
Solution is simple. You need to safeguard your content. But first you need to ensure that there are no more copies of your content. Using simple yet intelligent free web based software can do this. There are many software available that would compare and return the links of copied content, if any. Read more…
What is article spinning?
It is the process of creating various new articles out of an existing article by rewriting it. Mostly this is done by automated software that replaces words or phrases with new words/phrases from databases.
Why articles are spun?
Article submission is a vital approach for building back links. Writers and bloggers here know that it takes much time and effort to develop a worth reading piece. What if you have to write thousands of articles to promote a link or service? You can hire freelance writers but it would also take resources like time and money. This can be simplified by generating multiple versions of a single article with the help of software. Having 100s of articles with links to your site can mean 100s of genuine back links. The best part is that such generated articles can bypass the Google’s duplicate content filter easily.
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Different search engines execute different search and ranking algorithms to fetch the search results to the users. Keeping up with all SEs can be done by understanding how they work and than following their strategies. One area where you need to put your effort, regardless of which SE you are targeting – is having a domain name rich with high targeted keywords in your niche. There is no short cut for doing so, but you can take help from keyword suggestion tools or even Google Adword tool for tracking new keyword search trend in your business area.
Once you get have the list of your site/business keyword phrases, get the main keyword/key phrases and put them in the domain name. Usually, common keyword based urls are already occupied by edomain companies who buy such domain names and later sell for huge profit. In case you are among of those who failed to get their desired domain names, go for similar available domain names.
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Here are five quick tips to make web readers to stay and read your content
Identify your target audience: Ask your self few questions like Who are they? What is their age and gender? What is their educational and business background? Why they are here? What information they are looking for? What would make them stay? Or what could make them go. Know your readers first to write for them.
Have “us” talking to “you” approach: Be friendly and personalized in a specific way. Address their needs as experts. Try to develop a level of trust and comfort via your content. Hay! I am talking about building a foundation for future customer here for your company.
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Writing for professional, corporate or official websites isn’t same as writing for blogs. Blogs are more personalized and informal way of commutation whereas websites could base on serious, formal business/message oriented language. Blogs use informal and friendly language and almost anyone with some writing skills can write for blogs, unlike content writing for websites which requires training, practice, experience or sometime degree in English or journalism.
Writing for websites can be really challenging and serious stuff. Like official websites can establish a positive impact on first time visitor and it can also destroy the company’s image in minutes, if not written properly. So my friend, if you are looking for fun-oriented social writing, blogging is your domain and if you can handle the responsibilities of image formation, information delivery through captivating writing, content writing can be a promising career for you. Read more…
If you like emarketingnotes.net and want to know that how and why I chose this domain name, you can read it here. My site is one week old and have only few backlinks but when I enter e-marketing in Google, my site is ranked at 4th position at first page of search result. This is due to the instant advantage of choosing the right domain name with keywords in it. If you also need this instant seo advantage, follow these simple steps:
1- Short list the main keywords for your website
2- Analyse these keywords’ popularity and search relevance by using some keyword suggestion tool like wordtracker, yahoo search marketing tool. This would give you high ranking keywords to add some value in your domain name.
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Few years back, I met a guy Ei sung via his blog. It was a Korean blog and I was looking for some information about South Korea in English at that time. Blog was amazing, personalized and informative. I talked to him personally and we became friends in couple of hours. We exchanged information related to our cultures, languages and blogging ideas. Being so impressed, I became a regular visitor of his blog.
One day, blogger just canceled his account due to some policy violation. I felt so angry at blogger. No matter, what was the reason of cancellation and it was justified or not, we had to face the fact that we had lost the blog and its content just like that. And there was nothing we could do about it.
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I did one thing to make Google’s spider to visit my URL
I have been active for more than a year in digital point and Webmaster ground forums. These are also related to my niche, that is blogging, Internet marketing, SEO etc.
I added my blog’s URL in my forum’s profile signature and start participating in those forums.
I submit almost 7 posts at Webmaster ground and 5 posts at digital point forum over the 3-day period, with the intention of getting back links for my site, but I was not spamming. I genuinely participate and reply reasonably. And guess what? I checked Saturday night and I was indexed in Google.
I was already ranked No 1 in the SERP for the keyword emarketingnotes.net. Hehe… Seem like I have to do much more to rank high for my site’s main keywords, but first step has been achieved successfully and in just 3 days.
It was getting late, so I slept and in Sunday morning, I am writing this article. Hehe…Its good to be in Google’s database, so cheers to that!
